At Clif we’re guided by our values—our Five Aspirations. Ensuring our brands are wholesome and business is thriving so that we can do more good. And caring about the people, places, and communities we touch.
Sustaining Our People
There's More to Work Than Work
Our people are the heart and soul of Clif Bar, so we work hard to be a company where all can grow, thrive, and meaningfully contribute—building a better Clif and, in sometimes small but significant ways, a better world.
We are proud to have created a place where our employees can contribute, learn and grow while they live the life they want to live. Every day, Clif is alive with passionate, intelligent, creative, and caring people – and it’s our job to inspire them to do their best. That’s why we encourage everyone to bring their passions to work, not check them at the door.
Sustaining Our Communities
Doing More Good Together
Our company has always been committed to the health and well-being of the people and places we reach. Together with our passionate team we lend a hand, give back, and create thoughtful partnerships that contribute to the communities we all share.
From the volunteer work we do locally to the way we source ingredients globally, our commitment to the communities we touch is an important part of who we are.
Globally, this means sourcing organic. For example, Clif has crafted 1.4 billion pounds of organic ingredients (80% into our food since 2003 and has supported efforts in organic research through endowed chairs at leading public universities as well as supporting graduate fellowships in organic plant breeding.
We also created In Good Company® – an alliance of values-driven businesses working together for a shared purpose. We listen to people in local communities define their needs, and then volunteer our time to tackle projects focused on food, environmental restoration, and rebuilding after natural disasters.
And we are proud of our CLIF® CORPS program that encourages Clif employees to volunteer their services in the community on paid company time. For our 30th Clif Anniversary in 2022, we invited employees to take a pledge of 30 volunteer hours during the year to give back to the communities who have helped sustain us throughout our journey.
By the Numbers
Sustaining the Planet
Following Nature's Lead
At Clif, we’re inspired by the challenge of running a business based on ecological principles.
We’re committed to taking care of our planet, and it’s baked into everything we do. From the ingredients we source to the energy we use, hand in hand with policy makers, NGOs, and even competitors to create a brighter future for everyone.
By the Numbers:
ZERO WASTE
CLIMATE ACTION
NATURAL RESOURCES
Think Like a Tree
We’re working to reduce our environmental footprint in everything we do, from the field to the final product.
Sustaining Our Brands
Beyond the Bar
Creating brands with integrity, quality, and authenticity means crafting good products with certifications from sustainably sourced management systems, like Canada Organic.
We craft our food for all of life’s adventures. Every day we’re proving that food made “good” can also taste great. Our commitment to organic ingredients guides us to make the right choices for farmers, communities, and the awesome people who love our brands.
We listen attentively to our athletes, foodies, and the people we meet at our events to tap natural demand and follow long-term trends, not short-term fads. But most important, we never lose sight of the fact that all the food from each of our brands is a tasty expression of our values.
By the Numbers:
Sustaining Our Business
Embracing Adventure Along The Way
We’re leading a business that’s built to inspire consumers (and other companies) by continuously investing in the growth of our five bottom lines, ensuring Clif remains a force for good for generations to come.
Today, remaining a thriving business gives us the power to support our brands, our people, our community, and the planet…not to mention have a ton of fun doing it every day.